I knew it was going to happen. Absolutely. I looked at my calendar, counted the months since my last newsletter, did the math, and yep, this was not going to be pretty.
Then I pushed the “Post” button anyway.. and had the temerity to wonder why nothing was happening.
Good lord...
This was my fault, one-hundred percent, nothing and no one else to blame. When you neglect to feed the algorithm with content, the algorithm brutally punishes you. It wasn’t like people watched the video, listened to the song and decided meh, whatever.. it was like I posted it to a void where the little hobgoblin whose job it is to feed digital foodstuffs to the algorithm critter said fuck this, then just up and left and didn’t tell a soul what was going on. Views weren’t low: they were nonexistent.
And I get to own that.
For some weird/stupid reason I got it into my head that “Lullaby for the Faerie Queen” was going to light the interwebz on fire, made it viral in my brain -- the second I hit “Post” the cables tying the internet together were gonna BURST into flames with so much extra traffic! No idea how I arrived at that conclusion; this is DEFINITELY not my first rodeo on the socials, and I’ve got the scars on my bruised ego to prove it. If you only show up once in a blue moon, drop off a mystery package and skulk away before anyone notices... no one is going to notice. Much less care. People are busy. They’ve got lives to lead, other people -- their loved ones, family -- to take care of. No one is going to camp out on my virtual doorstep and wait super-patiently for the Almighty BUD to drop a track. Puh-lease.
So now that I’ve flagellated myself for my total rookie move, what comes next? I was anticipating spending the week working on getting the next track ready to get out the door, but this whole experience threw me for a BIG loop, and I need to regroup and figure out what’s next. I hate wasting everyone’s time going on and on and on about what I might do, what I’m thinking about doing, this will be so great, the BEST, just you wait and see! ..coulda, woulda, shoulda -- that’s so lame. That said, I have several tracks well past the halfway point of production, and I think they’re good tracks, tracks that deserve their time under the sun, so I’ll definitely press on with them. It’s the what-to-do-about-then-after-they’re-done part that will need some mulling over -- I could hold onto them until I have enough completed for an LP (or maybe a couple of EPs) I could put on Bandcamp; I could also let them drip out one track at a time, post them to the socials and/or this newsletter so at least I’m not a total stranger when it comes time to release an album. Kinda like that second option, but making the videos easily doubles my production time for any given track, and there’s some times I would rather not have to deal with videos. So, I don’t know. I guess it will remain a mystery until you get an email saying a new BTF track/album has just posted. We shall see.
Again, I apologize for this rambling mess of a newsletter, and for making you feel neglected (this is exactly why I don’t have a paywall -- I’d be hella pissed if I was dropping cash for a newsletter that always comes whenever it feels like). If you’ve stuck around this far, thank you, I really do appreciate it.
Stay safe, my friends...